Case Study – Covering: Tagina

Client: Tagina
Services offered: Shooting + location selection and booking
Photographer: Sergio De Riccardis
Purpose of use: product catalogue, website, social media

> LOCATION SEARCH
The customer’s wishes: Rustic Tuscan farmhouse or similar; Shots to be taken for both interiors and exteriors; With outdoor swimming pool. The short-list we selected was presented to the Tagina Marketing Office which chose the Macerata location.

> PHOTOGRAPHER SEARCH
We proposed three different photographers to the Client, selecting them based on three main parameters: type of shot, cost and geographical area of coverage.

> PRODUCTION PLAN
The production team organized the trip for all the figures involved and defined the production plan and organization of the shooting phase.

> SHOOTING
The images to be created were aimed at promoting the product called Mediterranea > go to the site.
The shooting was done in one day. Tagina’s Marketing Manager was present in the initial part of the shooting to share production directions and objectives with our team.

> POST-PRODUCTION
The images created were delivered to Tagina who independently carried out the photo insertion work of the Mediterranea product. The processed photos were used for the product catalog and for promotional activities.

Shooting images selection